An inventor, author and a senior-level executive with over two decades of diversified experience helping businesses to transform themselves for their preferred future. Skilled in devising strategies to grow the intrinsic assets (brands) of businesses by innovatively recrafting their USP(s) - Unique Selling Proposition(s). With technology he configures and optimizes the value-chain of the businesses so that they become better respondents to their ever-changing environment. All his crafted solutions aim towards disrupting the businesses respective industry having philosophical base of doing more with less enabling incremental growth in their TBL - Triple Bottom Line (Planet, People, Profits).